XeeSM/SRM Best Practices

XeeSM/SRM Best Practices Dec/09

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SRM - Social Relationship Management

Nov 16 we will introduce and demo the first social relationship manager a new product solution bridging the chasm between internally administrated CRM / PRM / ERP type applications and the externally facing social engagement platforms.

Oct 6 we will share details to our current user community ofd XeeSM users. XeeSM as it is available today is just the tip of the Iceberg - see what is beneath. This event is by invitation only and only to users of XeeSM. If you are interested you may signup and create your free XeeSM any time. Http://xeesm.com

Public Beta is expected to start early 2010

Xeequa Version 2.4 Released

Navigation and Feature selection
Communities that do not plan to use any of the main features such as Events, Discussions, Videos or Blogs can turn the feature of by checking the box in the community settings. Only admins (Board) will still see buttons.

Blogger Syndication
The Blogger API is expanded so that a community can syndicate content with a Blogger based blog. This feature is only available to Gold programs and up. Each post on the community blog will be posted on the connected blog and include the authors photo and name. If the author has a XeeSM, it will also post the XeeSM. (see Social Media Academy Blog) This Link or on our revitalized Xeequa blog at This Link

XeeSM Integration
XeeSM is fully integrated with Xeequa now. So if you have a SeeSM setup the social sites will be visible in the Xeequa settings and vice versa. Also the connection in Xeequa are synchronized with the "favorites" in XeeSM. Check it out if you don't have already http://XeeSM.com

Axel Schultze MyXeeSM

Revitalizing This Blog

While we blogged on our own platform for the last year, we expanded our technology to be able to syndicate blog content with other blogs. As such we will bring this blog back to live.

The last blog entry

Blogger / Blogspot farewell

















You know how it feels: a blog here another blog there, a forum on this site and another forum on that site, now a group with Yahoo and another group somewhere else. No homogeneous appearance and information cluttered all over the place, hard for anybody to find it.

Hence this is my last post on THIS blog here at blogger.

Please see our NEW BLOG integrated in our community together with Forums, Groups, Video Library, Members and so much more at http://www.xeequa.com everything in ONE place.

Let me express my sincere thanks to Blogger for it's good service and innovations to the blog sphere. I was publishing here since 2004 for my own blog, later for BlueRoads, lately for Xeequa and actually some other projects. But having everything under one roof - I think - is just so much better.

I hope to 'xee' you all on our new blog right on our website and inside our communities.

Axel

Real reason for the media meltdown

News media continues to lose business – blame the Internet?

Hmmm – isn’t the Internet just an information transport vehicle? Isn’t it that instead of information on paper the same information could be delivered online to more people at less cost? Isn’t then the news and media industry in a GREAT POSITION because it is a huge growth opportunity?

Well – Yes, it would be if the news and media industry would still be in the news business. But they are NOT. The swapped their news business where they did everything possible to perfectly satisfy the readers information needs with well researched and professionally written articles for a more profitable and less hard to create advertising business. The consumer can get a magazine for $1 shipped to their homes. That $1 is less than the cost to produce print the paper and ship it let alone aggregating the content. But the consumer likes it because it’s cheap and the media company get the real money from advertisers. Unfortunately for ALL PARTICIPATING PARTIES it doesn’t really work out.

THE READER:
They get what they are pay for. And it is exactly what it is: cheap. And so the readership get smaller and smaller.

THE ADVERTISER:
Because readership goes away, the advertising effectiveness is declining and less and less advertisers do print advertising in news papers and magazines.

THE MEDIA COMPANY:
Readership goes away because the content is cheap and the advertising is boring. I guess it has nothing to do with the Internet.

The alternatives:

THE ADVERTISER:
Businesses try alternative ways to advertise cheaper and wider. And while the effectiveness is still not there the business recognize they need to find new ways to attract customers: Media Industry good bye.

THE READER:
Doesn’t trust media anymore. Not only that the content is badly researched and badly written and too much advertising – even worse, much of the content is done in conjunction with advertisers, sponsored or even paid for. In contrast to the new media like blogs, forums, communities where the professionalism may not be as good as it could be (I.e. this blog) but there is at least honest information – may be shaded and opinionated but still much better than "controlled" information.

THE MEDIA COMPANY:
Struggling more and more. Many go out of business, many get absorbed in roll ups from larger companies, only a very few handle the information stream in close cooperation with political and industry leaders. But most of them will extinct like so many other jobs including brush makers, horn maker, wool dyers and hundreds of others who extinct over time. Sorry there seem to be no alternative – the law of evolution takes over.

Well maybe unless the media industry finds new ways to create premium content in excellent quality and delivers it instantly over the internet to my email or RSS feed - assembled to my personal interests and needs, with no advertising and from an organization that is exclusively paid by the readers, not by sponsors - an organization that has only one attribute: TRUST.

But that would be hard work and who wants to do that? Technically a "No-Brainer" but the species called journalist is already extinct.

American Entrepreneur Idol 2008 - the contest presentation

Thanks to Aline Dinoia here is the video clip of the final presentation.
Please excuse the partial strong language.


axel schultze on Xeequa from aline dinoia on Vimeo.