Friday, October 12, 2007

Distilling down the message

We know exactly what we do - But does anybody else know? As we are getting closer to our final product launch of Xeequa 1.0 in Q1 08 we are now working on our messaging. Rather than spending a lot of consulting dollars we’d ask you our potential users what you think our message should be. Any input is very appreciated.


“Xeequa is bringing the power of social networking to business.”
[does that make sense]?

“Xeequa connects whole companies and their teams, like social networks connect individuals.”
[does that help draw the picture?]

Some background: While you can’t really DO anything with a social network other than enjoy the fact that you have a lot of connections, Xeequa invented actionNet™ and actionable network architecture that allows users to share project or opportunity information over the very network they created.

“Xeequa’s ‘actionNet’ Technology is first in making a social business network actionable” 0r as an alternative “How much new business did you get through YOUR social network?”
[Is that worth mentioning at all?]


“By joining Xeequa you and your company join the most powerful business network in the world. With an astounding 30,000 high tech companies, Xeequa silently aggregated the largest publically accessible company directory on the planet. By participating in Xeequa you may cut your alliance development cost in half. Leveraging Xeequa will give you more connectivity to your partners, alliances, suppliers and other business relevant connections than any other system."
[Is this too salesy too many superlatives?]

Please respond in any way you like – one way is info at xeequa.com

2 comments:

Mr. Network said...
This post has been removed by the author.
Anonymous said...

Xeequa is trying to be like every other "Business Networking Site"

LARGER

BIGGER

MORE.....

Who needs 30,000 tech contacts? Why not throw a phone book at me? The next generation networking sites are going to be all about "Tight, Personal, and Defined Networks"

It's like some kids drop a buzzword over coffee and everyone scrambles to come up with the next best thing attached to that word. They spend the next 3 years exhausting an idea that at one point might have been mildly useful.

Linked-In, ReferralKey, Koolse, Ryze........

And coming in 117th Xeequa. YYYEEEAAAHHH.

Oh, I forgot. You specialize in tech, my gosh that's like night and day.

ActionNet you say?... Oh I'm sorry did I miss that little blurb in your business plan? That disruptive killer feature that's going to make headlines? ActionNet sounds cool, their are many other ways to do the same thing so lets see how effective it is.