Wednesday, January 9, 2008

Social Network for Business Event

January 21st. we start a series of monthly events about business networking or how social networks can be leveraged in business.

First event is on January 21st - 5:30PM-8:00PM - Down Town Palo Alto:
We are at the terrace room in the Garden Hotel (next to Il Fornaio) at Cowper / University ave.

How business will change with social network.
How social networks change to support businesses.

Advertising effectiveness and lead quality is dramatically declining. Businesses need alternatives. One way is to strategically engaging in viral sales and marketing through networking.

* How business networking changes the face of customer engagement models
* How viral marketing can strategically be leveraged with networks
* How social networks change to accommodate professional business networking
* Business relations have their own rules and principles.
* Social business networks have some fundamental differences to personal social networks

Characteristics of business networks:
* It's people AND companies
* Provide full featured business introductions
* Business group development
* Business event management
* Opportunity / project collaboration
* Alliance development
* Support for corporate org structure
* No advertising

More details at the Xeequa website or at Meetup